AR Media
We offer all media services for the quality production and promotion of your content. Our offerings include:
- Photography (portraits, events, fashion…)
- Photo editing and retouching
- Video editing
- Video production (shooting and directing shows, music videos, advertising video materials)
- Graphic design and creation of visual identities
- Web design and website development
- Writing and managing projects
- Management, leadership, and monitoring of social media analytics
- Professional training and mentoring
About the founder
Aleksandar Ratković is a videographer and photographer based in Serbia, currently studying Multimedia Production and Communication Studies at the Faculty of Contemporary Arts in Belgrade.
He began his professional journey through motorsport, first as a competitor and soon after behind the camera, where he developed a recognizable visual identity within the automotive and sports industry. Since 2024, he has served as the official photographer of the Autocross Association of Serbia, covering national competitions and major sporting events.
In 2025, he independently photographed the Formula 1 – Emilia Romagna Grand Prix in Imola, expanding his international portfolio and further refining his experience in high-level motorsport event coverage.
In addition to motorsports, his work includes coverage of individual and team sports, corporate projects, and portrait photography.
Beyond photography and video production, he has several years of experience in graphic design, collaborating with cultural institutions, performing arts organizations, and private companies. His portfolio includes long-term cooperation with the children’s choir “Šareni Vokali”, as well as work with sports organizations and commercial clients.
Aleksandar is the co-founder of Racoon Racing Media, a digital media platform focused on automotive and production-related content.
Through his brand AR Media, which he leads in collaboration with professionals from production, marketing, and education, he provides comprehensive visual production services to corporate and private clients.
He has collaborated with numerous organizations and individuals, including Šareni Vokali, AMSK 025, SAFE Security d.o.o. Novi Sad, OCR North Spirit, Autocross Association of Serbia, Dario Kesegi and others…
For collaboration or additional information, click the link below.
Behind the scenes…
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